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| By Pexels.com |
Apple may be gearing up for its most ambitious step yet in the artificial intelligence race. Reports suggest the company is considering acquiring two rapidly growing startups: Mistral, based in France, and Perplexity AI, a U.S. search engine challenger supported by major investors including Nvidia and Jeff Bezos.
Both companies bring unique strengths. Mistral has gained global attention for its cutting-edge open-source AI models, while Perplexity AI is positioning itself as an alternative to Google Search, offering direct, AI-generated answers instead of long lists of links. For Apple, bringing these technologies in-house could help it close the gap with rivals like Microsoft, Google, and OpenAI, who are already pushing AI deeply into their products.
Industry experts believe the acquisitions could transform Apple’s ecosystem, making Siri far more intelligent and helping the iPhone, iPad, and Mac deliver smarter, more personalized user experiences. More importantly, it would show that Apple isn’t just catching up—it’s preparing to compete at the very front of the AI revolution.
If successful, this move could reshape the future of Apple products and give the company a powerful foothold in the global AI market.